Hearst, the publisher behind magazines such as Esquire, Popular Mechanics and O, as well as a slew of newspapers, allegedly struck a deal with Apple in order to use the iTunes subscription model, to allow its subscribers to receive new issues as they are released, and be automatically billed.

The news came from The Wall Street Journal report:
Starting with their July issues, iPad apps for Esquire, Popular Mechanics and O, The Oprah Magazine, will be available through a service from Apple that allows customers to sign up for subscriptions inside the apps and get billed automatically. Subscriptions to all three publications will be sold for $1.99 a month or $19.99 a year.

Hearst was one of the last publishers to embrace the subscription model, as other publishers, such as News Corp and Time Inc. signed up for the service soon after Apple made it available. The last major publisher still opposed to the iTunes subscriptions service remains Condé Nast Publications, the owner of magazines such as Vogue, GQ, and Wired.